What is Google Instant Search (also called predictive search)? Google Instant Search uses your typing to predict the search queries you will type. Google Instant Search uses a query to predict which search queries will be most relevant. The paid ads or sponsored listings are placed at the top of the search results, followed by universal search results (Google Places) and finally organic search results.
This is what this means for SEO. This means that SEO is more important than ever. As soon as the search query has been completed, related results are immediately reconfigured and users are less likely to scroll down. You can also hire professional search engine optimization enterprises in Birmingham.
Users are more likely not to scroll down if the results do not match their expectations. In this case, they will hit the backspace key to retype the search query. Before this change, users would enter a search query and check the results.
Then, they would refine their search and repeat the process until they found the answer they sought. Users were more likely to scroll down to page 2, if necessary, and then click on page 2.
Google Instant Search fundamentally changes human behavior and the way we interact with search engines to find results. Google Instant Search is an SEO perspective. It means that positions 1 & 2 will get more clicks than positions 3 & 4.